It’s an extraordinary event when there is a beautiful marriage of legacy and tradition. In a time where brand collaborations are the next big thing, couturier, Anju Modi collaborated with Bollywood’s favourite brand, Tyaani by Karan Johar for her new collection preview at Verbana, in Mumbai.
Anju Modi x Tyaani by Karan Johar
The collaboration of both brands was a perfect match – where Anju Modi represented the vintage charm with legacy, and Tyaani by Karan Johar represented finesse and tradition. Both the brands showcased the beautiful colours of spring with light pastels and beautiful floral hues that are perfect for the the season.
Established in 1990, Anju Modi has been an integral part of the Indian Fashion industry, playing a vital role in the revival of traditional crafts and textiles. The designer is best known for dressing some of the most well-known leading ladies of Bollywood like Deepika Padukone, Kangana Ranaut, Madhuri Dixit and Kareena Kapoor Khan,
Anju Modi’s new Spring Summer’19 collection, Masakali, is a meditation on the art of finding joy in serene moments that are often forgotten in the meteoric madness of a world that is constantly striving to be hyper-connected at all times. And the inspiration comes from Anju’s love for nature, where Masakali means sprouting of a bud.
The fabrics are all breathable but luxe, ranging from Banarasi, Chanderi, khadi, cotton and linen that consists of kurtis, capes, palazzos and skirts. The elegantly crafted ensembles were curated in a span of over six months.
“The inspiration for Masakali also comes from my love for nature and I guess you can see that,” says the designer, whose clothes have always been known to stand out for the embroidery she uses.
Tyaani by Karan Johar
Tyaani Jewellery comes with an impressive pedigree – co-founded by the multi-talented Karan Johar and brothers Shravan and Kabir Satyaani, who have made a name for themselves amongst the connoisseurs of fine design with their brand Satyaani Fine Jewels. The statement polki jewellery by Tyaani has been adorned by celebrities namely Alia Bhatt, Deepika Padukone, Aditi Rao Hydari, Kriti Sanon, Sonaakshi Sinha to name a few.
Matching the Masakali collection in celebrating the vibrant colours of spring was the handpicked selection of fine Polki jewellery from Tyaani by Karan Johar. Known for its finesse – each piece of Tyaani Jewellery is finely handcrafted in 22 KT gold and studded with carefully selected certified, natural polkis. The collection on display at Verbena was true to the essence of the brand celebrating the traditions of polki jewellery with contemporary designs. Tyaani by Karan Johar is known for taking polki jewellery out of the bridal trousseau and a part of everyday wear.
Shravan Satyaani, founder of Tyaani by Karan Johar quoted, “It was the perfect marriage of luxury and bridal collections and seeing it come together beautifully has been an absolute pleasure.”
Bollywood Stylist, Sanam Ratansi curated an exclusive styling session for the guests where she created the perfect look by piecing together outfits from the SS’19 collection with Tyaani jewellery.